IFD Flower Trends Forecast 2020

Trends represent shifts in consumer preferences. Sometimes
the shifts are huge and cut across most all consumer profiles.
Sometimes a trend is only actualized in a small portion of all
consumers, but when the impact is large enough to cause a
noticeable change in demand for the trend product(s), the trend
is big and the impact wider. Flower Trends Forecast 2020
identifies the changes in consumer preferences impacting the
most change in demand for cut flowers and floral décor.

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IFD Flower Trends Forecast 2020: Ball SB

Ball Horticultural Company is a world leader in the research, breeding, production and marketing of
ornamental crops, including cut flowers. Ball SB provides vegetative plant material for fresh cut
flowers in the highland tropics and made possible dianthus, dusty miller, kale, stock and lisianthus for the Flower Trends Forecast!


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